Old Spice Spicing Up

Spectacular awesomenessness is all I can say. This ad was just voted the best commercial of the past year at Cannes. “So, ladies,” he says. “Should your man smell like an Old Spice man? Brilliant with a spectacular PR campaign that kept YouTube buzzing for months.

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And the PR continues with a great Viral campaign that’s a truly fantastic addition to the campaign, he’s doing a slew of personalized videos in which he thanks individual people—bloggers, YouTube commenters, Twitterers, celebrities—who’ve complimented his ads online. These are just a few. There must be more than 100 on Old Spice’s YouTube channel by now.

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[youtube=http://www.youtube.com/watch?v=0Cs95FmimP0&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1]

[youtube=http://www.youtube.com/watch?v=GugFx7G-pIg&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1]

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[youtube=http://www.youtube.com/watch?v=16QayksWEJo&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1]

[youtube=http://www.youtube.com/watch?v=C_QEGqfV6K8&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1]

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