How bad businesses kill tourism in small towns

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Good businesses do more to promote tourism in a small town than anyone else. Bad businesses destroy tourism.

Let me sketch a scenario for you. Joe saves the entire year for a holiday and decides to visit your town during the holidays. He arrives with his family full of excitement and anticipation. Before Joe decided to come to your town he researched a number of other options. He spoke to his friends and family and he asked Google as well.

So Joe decided that your town is the place where he will spend his hard earned cash. While on holiday Joe decides to take his family for breakfast. He drives around town and decides to go to Mary’s Coffee Shop. It looks nice and cozy and there are lots of people having breakfast. In no time the expectation of a great family breakfast turns into a disaster. The food is bad. The coffee is terrible and the staff have a serious attitude problem. Clearly Mary has no intention of servicing or keeping customers. What Joe didn’t know is that Mary has never run a coffee shop and doesn’t know a thing about making a good cup of coffee. Mary thought that it will be romantic to own her own coffee shop, but Mary shouldn’t own a coffee shop, ever.

This all sound too familiar don’t you think? It gets worse, because Joe has a number of these really bad experiences in your little town. There are more than 30 coffee shops and restaurants in your town and they all complain that business is bad. They seldom seem to survive past the holiday season. The next season there is another coffee shop that opens where Mary’s Coffee Shop used to be. And so the cycle continues.

What has happened here? In the first place, Joe went home feeling that he has been robbed of his idyllic holiday. The entire experience has left a bad taste in his mouth because of the bad service he received. He tells his friends and his family and instead of your little town turning Joe into a prophet, you have turned him into a terrorist. He is going around telling everyone he knows how bad your town actually is. So Joe never comes back because Joe has many, many choices. Why on earth will he come back to a place where the service is so poor?

In the meantime the towns business chamber hear about these things all the time but instead of acting, they turn a blind eye. Why? Because it’s not in the interest of the business chamber to expose businesses. The chamber collects membership fees and they won’t collect as much if they chase their customers away! So, these bad experiences are carefully swept under the carpet. Everyone in the little town knows that the emperor has no clothes, but they say and do nothing.

Top Twenty changes all that. Joe will in future search on Top Twenty for a place to eat breakfast and he will find those with the high ratings. He finds Susan’s Coffee Shop just off the main street. Susan is passionate about her business and loves serving customers. She has a high rating and many positive reviews. Now Susan gets all the business and the bad coffee shops get nothing. What happens? They don’t survive and some of them close down – for good reason. They shouldn’t have been in business in the first place. Susan on the other hand is starting to make good money and is steadily growing her business.

Bad businesses are everywhere, but in small towns they can cause enormous damage to the tourism industry of a town. Top Twenty ensures that good businesses are rewarded for good service.

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Marthinus Strydom, President of Toptwenty shares his special knowledge and insights about rural tourism on his blog at www.toptwenty.co.za. Top Twenty assists small towns and their businesses in the development and marketing of their local business communities.

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Auction! Kill a child legally in the DRC for only $350 000

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$350 000 will allow you to legally hunt and kill a child in the Democratic Republic of the Congo. You can save the lives of thousands of starving children in the DRC by taking part in the once-in-a-lifetime opportunity to legally hunt another human being. All proceeds will go towards the conservation of starving children in the DRC. Hunting and killing is necessary to control populations in Africa and the money will be used to procure food and medicine for the children, averting an enormous humanitarian crisis in the DRC.

Don’t like the sound of this? Are you appalled? Are you disgusted?

This is the exact same argument used by hunters across the world to justify their killing of wildlife. Just recently a Texas millionaire paid $350 000 at a Texas auction to hunt and kill a rhino in Namibia.

Fewer than 5,000 black rhinos exist in the world today, according to conservationists. Their numbers plummeted dramatically from 65,000 beginning in the 1970s because of illegal poaching. The rhinos’ horns are popular in traditional Chinese medicine and are extremely valuable on the black market.

Knowlton responded to controversy in an interview with CNN. “I think people have a problem just with the fact that I like to hunt,” Knowlton told CNN. “I want to see the black rhino as abundant as it can be. I believe in the survival of the species.” Yeah right…

If these hunters, who call themselves ‘conservationists’ actually care about the animals and conservation why don’t they donate the money to conservation organisations without actually killing the animal?

The reason is obvious. They don’t care about the well-being of these animals at all. For them, it’s the thrill and pleasure they derive from the act of killing. Very much in the same way a serial killer derives pleasure from killing human beings.

The argument that by killing one animal for fun saves the lives of countless others is as stupid and disturbing as my satirical depiction of the child hunt in the picture. For how long will human beings continue to justify their morally corrupt cravings for blood? For how long will rational people and good governments accept and tolerate these justifications?

Stand up against those that use conservation as an excuse to kill for pleasure.

Hunting is not conservation.It’s just animal serial killing.

UPDATE:

In response to my article this is what Leopard Moon Safaris (based in Klerksdorp) responded with:

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Nice 🙂 Proves my point, don’t you think?