702 THE MIDDAY REPORT 10 December 2010 12:25 PM

Protestors move to cyber attacks

Staying with Wikileaks, you’ll be aware that attacks by so-called hacktivists continue on businesses that are perceived to have acted against Wikileaks. Amazon.com is one – Visa, MasterCard, PayPal are others. But Marthinus Strydom, marketing director of the McCarthy Motor Group, says we mustn’t think this couldn’t happen here. His point is that traditional protests have moved into the online world and that has implications for every business of every kind. He told the MR he thinks that SA companies should be aware that as consumers are more online, they will be more vulnerable to this sort of attack. A lot of companies are not aware of what is going on online and should take it very seriously, because consumers can destroy brands. They need to have a strategy around brand protection. Marketing and PR companies need to be engaged in this exercise and take it into the boardroom, see what’s going on and what people are saying about their companies online.

Guest: Marthinus Strydom
Organisation: McCarthy Motor Group
Position: Marketing director
Podcast: www.702.co.za/podcast/podcasts.asp