One has to wonder how these successful companies manage to be so pathetic online. It’s astounding that with the amount of money they make and their access to resources, they are unable to manage even the simplest task such as developing and maintaining a usable website. Go to almost any TV channel and you will see their commercials. They tell us how great they are and why we must use their services and then we go to the website that they advertise just to be confronted by broken links, error messages and gross incompetence.
It’s not just annoying but also insulting. We don’t like to have out time wasted and we expect you to get it right, or stop flashing commercials at us around every corner. It’s pathetic.
So what can you do? Fire you IT team for starters. Parade you CIO in front of all your staff and tell them how incredible useless he or she is. That will make me feel better at least. Collectively I have wasted precious hours on your useless websites just to be frustrated and left irritated. Your brand may be strong and it will definitely survive my little rant, but rest assured, you do not have a sustainable business. You have no pride in what you are doing.
So here are the 3 worst websites in South Africa.
#3 – Outsurance.co.za
This website is sloooooow. It is so slow it will be faster for me to drive to their head office, stand in a queue and wait for a written quotation. Come on Outsurance, with all the hype and marketing why can you not just get this right? It’s not that complicated you know.
#2 – Hippo.co.za
This is a joke. I fill in all the fields correctly to get a quote and then I’m confronted with a slew of errors. The errors are poorly constructed and you cannot continue after wasting 30 minutes on the site. It claims my ID number is incorrect. Now what? You spend millions on marketing but you can’t manage a simple quoting engine? It’s pathetic. All talk and no substance.
#1 – dstv.com
And the winner of the most pathetic website in South Africa is… DSTV (again). Don’t even get me started on this one. They have this “self service” section that never works. You have to log in multiple times to get into different sections. Everything is disconnected. Boxoffice doesn’t talk to DSTV and Self Service doesn’t talk to your profile and on and on.
It’s a hodgepodge of rubbish slammed together by a bunch of greenscreen mainframe developers that think HTML is some obscure Italian pasta.
What is your major malfunction DSTV? There is not one single customer that think you have a good website. At what point will someone with half a braincell at DSTV get up and say, “mmmh, there are lots of people that think we’re shit. I think they’re right. We are shit. Let’s re-do this thing we call a website.” No?